Priya Bery

Biography

Priya is the CEO of Tarsadia Foundation, a California based foundation dedicated to unleashing human potential through global investments in inclusive mobility, crises and threats and human transformation. Drawing on 20 years of experience, her passion is building bridges and catalyzing partnerships to bring scalable solutions to tough global challenges.
Priya’s career started on Capitol Hill when she had the lucky opportunity to serve her home state working for U.S. Senator Carl Levin during the Clinton Administration. In 2001 she started the Global Business Coalition on HIV/AIDS with the late Ambassador Richard C. Holbrooke, a venture credited for redefining the role of business in addressing the global AIDS crisis. She continued to push the bar on the role of business and social impact by joining Virgin Unite in 2006 to lead Richard Branson’s advocacy and philanthropy agenda as Director Public Affairs & Partnerships. She built a global community of entrepreneurs committed to world change and incubated Virgin Unite’s social investments and leadership initiatives like The Elders, B-Team and Carbon War room.
Priya joined the leadership team at Los Angeles based, TOMS in 2012. As VP of Giving she tripled the impact and reach of TOMS social impact portfolio and developed the company’s first SROI and shared value framework. She went on to serve as Chief of Staff and Vice President of Social Entrepreneurship where she led the $100M social investment portfolio including TOMS Social Entrepreneurship Fund, Tomorrow’s Project and Start Something That Matters Fund with Founder and Chief Shoe Giver, Blake Mycoskie. Most recently Priya was the founding CEO of Soho Impact, an innovative foundation focused on fostering a creative economy and reinventing education through creativity and play.
A Michigan native and Wolverine at heart, Priya now lives in Los Angeles with her husband and 2 young daughters and they are constantly experimenting with ways to make service and civic action a part of everyday family life.