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Rocco Perla

Co-Founder and Co-CEOThe Health Initiative

Biography

Perla is Co-Founder of The Health Initiative, a campaign catalyzing a nationwide effort to spur a new conversation about – and increased investments in – health. Perla previously served as President of Health Leads, which enables physicians and other healthcare providers across the country to address the fundamental drivers of patients’ health, such as healthy food and safe housing. Prior to this, he was part of the leadership team that established the Center for Medicare and Medicaid Innovation, where he was responsible for developing the national learning system to test new ways to pay for and deliver care through the Affordable Care Act and oversaw the $1 Billion Partnership for Patients and the Million Hearts Campaign. He is an Assistant Professor at the University of Massachusetts Medical School with a joint appointment in Community Health and Quantitative Health Sciences. He received his Ed.D from University of Massachusetts Lowell.