Director, The Trust Project, Markkula Center for Applied EthicsThe Trust Project
Sally Lehrman created and leads the Trust Project®, a nonprofit, nonpartisan consortium of news organizations that implement 8 Trust Indicators® to help the public, distribution platforms and advertisers recognize journalism with integrity in the hubbub online. An internationally recognized expert, trainer and speaker on building a more trustworthy press, Lehrman was awarded a Gold Globee Award as Female Achiever/Communicator of the Year (2023) and also is one of MediaShift's Top 20 Digital Innovators (2018). Previously a reporter on medicine, science and business across magazines, newspapers and public radio, her journalistic honors include a Peabody Award, duPont-Columbia and the John S. Knight Fellowship, with bylines in Scientific American, Nature, Health, and The DNA Files, distributed by NPR, among others. Her books include a co-edited volume with Venise Wagner, “Reporting Inequality: Tools and Methods for Covering Race and Ethnicity" and "News in a New America."
