Sam Gregory is an internationally recognized human rights advocate and technologist. As Executive Director of WITNESS, he leads their strategic plan to "Fortify the Truth" and champions their global team who support millions of people using video and technology for human rights.
Sam Gregory helps ensure we are better prepared globally for deepfakes and deceptive generative AI. He has testified to both US House and Senate and spoken at TED on proactive, human rights-based responses. He initiated WITNESS’ "Prepare, Don’t Panic" initiative that grounds these technologies in realities of frontline journalists and human rights defenders and has directly influenced platform policies, emerging technologies for trust and public discussion of who and what to prioritize.
Sam served on the ICC Technology Advisory Board, co-chaired the Partnership on AI’s Expert Group on AI and the Media and led the Threats and Harms Taskforce of a leading coalition to develop standards for media provenance.
