Paul Rice is the founder, President and CEO of Fair Trade USA, the leading certifier of Fair Trade products in the United States. Since launching the Fair Trade Certified label in 1998, Paul has pushed to innovate and mainstream the Fair Trade movement to improve the lives of farmers and workers around the world. Partnering with over 1,100 U.S. and global companies, Fair Trade USA is rapidly expanding in both food and manufactured products, building more transparent, sustainable supply chains that create shared value for industry, farmers, workers and the planet. With 58% consumer awareness of its label, Fair Trade has generated over $400 million in additional revenue for low-income farming and working families in 70 countries across the globe – helping them put food on the table, keep their kids in school and invest in the future. Paul and his team recently launched Fair Trade for All, an innovative strategy for taking the movement to scale, and announced a $25 million capital campaign to fund the strategy.
Paul has been honored for his pioneering work by the World Economic Forum, Clinton Global Initiative, Skoll Foundation for Social Entrepreneurship, Ashoka and Fast Company magazine. Paul’s dedication to improving the lives of farming and working families is rooted in 11 years of field work in Nicaragua, where he founded the country’s first Fair Trade, organic coffee export cooperative. Paul holds a BA from Yale University and an MBA from Berkeley-Haas.