After a day on finance, we return to the themes of our opening keynote address. One of the distinctive attributes of social entrepreneurs is their ability to identify and mobilise very different kinds of assets – human, social and cultural. These case studies examine the ways social entrepreneurs can couple new financial resources with other assets and put both in the service of their mission and pursuit of social and environmental value.
Session Description
Time & Location
Time:
11:00 - 12:15, Friday, March 31, 2006 BSTSpeakers
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SpeakerL’Oréal Professor of Marketing, University of OxfordDouglas B. Holt is L’Oréal Professor of Marketing at Oxford University. He specializes in the application of social and cultural theory to core branding issues. His most recent book, How Brands Become Icons: The Principles of Cultural Branding, develops a new cultural approach to brand strategy. Holt…