Engaging And Competing In Commercial Markets
Friday, March 27, 2009
Session Description
Practitioner Showcase: An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises by tapping into the growing global consumer interest in environmentally sound, fair trade goods and services. Three innovative social entrepreneurs will talk about how they successfully educate consumers, develop partnerships, and create credible certification processes that engage local producers. Hear how they navigated past challenges and are succeeding in transforming traditional marketplace dynamics.
Time & Location
Time:
09:00 - 10:30, Friday, March 27, 2009
BST
Speakers
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Speaker
Rupert Howes has served as Chief Executive of the Marine Stewardship Council (MSC) since October 2004. Prior to joining the MSC, Rupert worked as the Director of the Sustainable Economy Programme at the Forum for the Future, an influential UK-based sustainable development organization that partners with business, capital markets, governments, and others to accelerate the transition to a more sustainable way of life.
Rupert has been internationally recognized for his work to promote sustainable fishing practices. In 2014, Rupert was awarded a Schwab Foundation Social Entrepreneurship Award, which recognizes leaders in sustainable social innovation. In 2009, he received the World Wildlife Foundation’s “Leaders for a Living Planet” Award. He also received a Skoll Award for Social Entrepreneurship in 2007 for his contributions in establishing the MSC as the world’s leading fishery certification and ecolabelling program.
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Speaker
Institute Director, Martin Prosperity Institute
In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.
Roger Martin serves as the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.
He has published 11 books the most recent of which are Creating Great Choices written with Jennifer Riel (Harvard Business Review Press, 2017) Getting Beyond Better written with Sally Osberg (HBRP, 2015) and Playing to Win written with A.G. Lafley (HBRP, 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 25 Harvard Business Review articles.
Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego and Verizon.
A Canadian from Wallenstein, Ontario, Roger received his AB from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.
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Speaker
Since launching the Fair Trade Certified™ label in 1998, Paul has helped establish Fair Trade as one of the fastest growing segments of the food and apparel industries. To date, Fair Trade USA has partnered with over 1,500 leading companies, including Green Mountain, Nespresso, Whole Foods, Costco, Kroger, and Target. Fair Trade USA now certifies coffee, tea, cocoa, sugar, coconut, fresh produce, and seafood. Through groundbreaking partnerships with Patagonia, Athleta, West Elm and J. Crew, Fair Trade has begun certifying apparel and home goods. In 2022, consumer recognition of the Fair Trade Certified label hit 65%. To date, Fair Trade USA and its partners have generated over $1 billion in additional income for farmers and workers in 51 countries, allowing them to care for the environment and steadily improve their livelihoods. Paul has been named Ethical Corporation’s 2019 Business Leader of the Year and is a four-time winner of Fast Company magazine’s Social Capitalist of the Year.
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Speaker
Co-founder and Managing Trustee, Industree Foundation
Neelam Chhiber is the Co-founder of Industree. For the past three decades, she has been working on regenerative economic transformation of India’s most vulnerable women by unleashing their abilities to build and scale self owned collective enterprises, able to leverage economies of scale. A holistic eco system built on digital and financial services, enables them to use design, technical, marketing and management solutions to bridge the urban-rural divide.
Neelam and her team have already impacted 500,000 lives and ensured cumulative market access of over 58 M USD, with a clear focus on Equity, Gender and Climate. Their work ensures that women in communities have access to work close to their homes,
becoming part of mainstream value chains with customers such as IKEA, H&M Home, Fabindia, and the Future Group, in climate positive value chains. This gives them greater control over their economic security and also significantly improves social gains.
