SPOILER ALERT: We can’t actually make you go viral. Getting a story to go viral has become the holy grail for digital communicators, yet remains a rare event. We have seen that substantive, issue-based content can rival the success of funny cat videos, in the process garnering millions of views and breaking the stereotype of charity storytelling. But clicks alone won’t bring social change or build movements. In this provocative conversation, you’ll hear about breakthrough strategies for crafting clickable, shareable messages that create meaningful change.
Session Description
Time & Location
Time:
15:00 - 16:15, Wednesday, April 15, 2015 BSTLocation:
SBS, Lecture Theatre 4
Speakers
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SpeakerEditor-at-Large, UpworthyAdam Mordecai is Editor-at-Large at Upworthy. When he's not trying to get millions of pageviews (300,000,000 to date) on issues like racial justice, climate change and economic inequality, he focuses on training new curators, speaking in public about how to make things go viral (winning best…
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SpeakerDirector, EthicoreRachael Clay founded the Impact Agency, Ethicore, in 2008 to strengthen the social and environmental impact of business, NGOs, funders, institutions and their movements and partnerships. Her focus is on understanding the impact agenda, developing strategies for impact and bringing stakeholders…