Virtual Reality has been touted as the ultimate empathy engine, immersing viewers in experiences that can open their eyes and create personalized memories for important causes. To widen the reach of this unique immersive technology to deserving nonprofits, Oculus has created the “VR for Good” workshop that pairs budding filmmakers with veteran VR talent to craft powerful storytelling pieces for a variety of featured charities and causes. Participants in the inaugural launch of this program will discuss their process in collaborating with these nonprofits and how the program combats the pitfalls that worthy causes often face with innovative marketing approaches.
Session Description
Time & Location
Time:
11:45 AM - 1:00 PM, Thursday, April 6, 2017 BSTLocation:
Courtyard Marquee
Speakers
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SpeakerFounder, CEO, Matter UnlimitedRob founded Matter Unlimited to drive positive, lasting change in the world by leveraging the power of advertising, digital marketing and creative content. Under Rob’s leadership, Matter Unlimited has created powerful campaigns for client partners including Facebook, HP, Merck For Mothers…
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SpeakerSocial Impact @ Oculus, OculusLauren leads the VR for Good Program at Oculus, focused on driving efforts on social good content in virtual reality as well as developing external projects bringing together creatives, developers and nonprofits to deliver impactful experiences. She holds an MA in Development Economics from…
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SpeakerDirector of Marketing, CAREHeidi Natkin serves as Director of Marketing at CARE USA. In this role she leads marketing strategy and event marketing for the organization. Prior to joining CARE, Heidi held various roles at Coca-Cola North America and Coca-Cola Refreshments leading multicultural marketing strategy with a focus…
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SpeakerCreative Director, Vivid StoryShannon believes in spreading messages that empower. She is Creative Director of Vivid Story, a NYC-based studio harnessing the power of visual storytelling for causes. They are a Certified B Corporation championing positive social impact and sustainability. She produces compelling visual…
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SpeakerPartner Marketing, Social Good, OculusAmy worked in the record business at Elektra, Virgin and Sub Pop before leaping into the emerging internet technology vortex of the late 1990s. She's been running tech-driven marketing campaigns for music and culture organizations ever since; she got to know the Oculus marketing team when she…