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Thursday, March 31, 2011

Mobilising For Large Scale Change: Slowing Deforestation In The Amazon

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Session Description

Tropical deforestation is one of the most serious contributors to climate change, representing 20% of global carbon emissions. This issue affects us all andthe path to solve it is complex, requiring widespread behaviour, systems and policy changes. Attend this session to learn how a strategic ecosystem play, including satellite technology, groundbreaking policy changes, and market transformation by some of the world’s largest beef producers, have slowed deforestation dramatically.


When | Where

11:00 - 12:30 Thursday, March 31

Session leaders

  • Beto Verissimo Speaker
    Senior Researcher, Imazon
    Beto Veríssimo is a senior research and co-founder of Imazon, an NGO think-and-do tank based in the Brazilian Amazon and founded in 1990. He holds a Master’a degree in Ecology from The Pennsylvania State University (USA) and graduate degree in Agriculture Engineer from the Federal Rural University of the Brazilian Amazon. He has published more than 170 scientific and technical articles and 25 books on conservation, natural resources management and public policies. His work has helped created about 25 million hectares of Conservation Units in the Brazilian Amazon and support forest management for more than 7 million hectares. In the last years he has worked on different strategies to reduce the level of deforestation and forest degradation in the Brazilian Amazon. He is also an AVINA Fellow and Ashoka Senior Fellow. In 2010 Beto received the Skoll Foundation Award for Social Entrepreneurship. In 2014 he was selected among the top 100 most influential people in Brazil by the Época Magazine. In 2015 he received the Globo Newspaper Brazilian Award on sustainability
  • Judith Rodin Speaker
    President, Rockefeller Foundation
    Judith Rodin is President of The Rockefeller Foundation, one of the world’s leading philanthropic organisations. She was previously President of the University of Pennsylvania. Since joining the Foundation in 2005, she has recalibrated its focus to meet the challenges of the 21st century and today the Foundation supports and shapes innovations to strengthen resilience to risks and ensure more equitable growth around the world.
  • Mathias Almeida Speaker
    Sustainability Manager, Marfrig Group
    Mathias Almeida holds an MBA in International Trade and Environmental Management. He has worked on R&D for beef products, beef sales to Middle Eastern markets and, most recently, as Sustainability Manager for the Beef Division of Marfrig Group. He is interested in the connection between food supply chain and climate change issues, such as water conservation, payment for ecosystem services and emissions reduction projects.
  • Tasso Azevedo Speaker
    (Brazil), Climate Observatory
    Tasso Azevedo is a consultant and social entrepreneur in the field of forests, sustainability and climate change.  He coordinates the SEEG Network a System to Esstimate GHG Emissions ( as well as MAPBIOMAS a platform to produce annual land cover and land use maps of entire countries through a multi-institutional collaboration. He is a forestry engineer graduate at ESALQ/USP and was founder and director of the Institute of Forest and Agriculture Management and Certification (IMAFLORA), the largest FSC and SAN certifier in Brazil. Tasso was Director of the National Forest Program at the Ministry of Environment and general-secretary of the National Forest Commission.  He was the first Chief & Director General of the Brazilian Forest Service.  He was one of the key people involved in the design and implementation of the National Plan to Combat Deforestation and the Amazon Fund (world ´s largest forest protection funds). Tasso serves as board member on several organizations including the Business Forum on Climate Change, Rainforest Alliance, Imazon, Imaflora and IEMA and teaches at pos-graduate programs on sustainability related issues and is columnist at O Globo newspaper and Epoca Negocios magazine.