Jay Coen Gilbert is Executive Chair of Imperative 21, a global network shaping economic narratives and reimagining systems so that everyone, everywhere can thrive. Imperative 21 catalyzes breakthrough narratives that tell a new story about the purpose of business and accelerate the movement to redesign an economic system that cares about people and not just profit. I21 builds on Jay’s experience as cofounder of B Lab, the nonprofit behind the B Corporation movement, with nearly 8,000 companies across 80 countries. Along with his B Lab cofounders, Jay received the UMKC Entrepreneur of the Year Award, the Skoll Award for Social Entrepreneurship, and the McNulty Prize at the Aspen Institute. Jay recently co-founded an antiracist community of practice called White Men for Racial Justice. Prior, Jay co-founded AND 1, a $250M basketball company and subject of a Netflix documentary. Jay grew up in NYC and graduated from Stanford University.
