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  • Awarded:
    2014
  • Issue Areas:
  • Countries Served:
    USA · Canada · Argentina · Australia · Austria · Brazil · Chile · Colombia · Costa Rica · Denmark · Ecuador · France · Germany · Greece · Ireland · Israel · Italy · Kenya · Mexico · Netherlands · New Zealand · Paraguay · Peru · Portugal · South Africa · South Korea · Spain · Switzerland · Taiwan · Turkey · United Kingdom · Uruguay
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    About the Organization

    B Lab builds and leverages market infrastructure for enterprise and financial institutions to measure and manage their impact. Today, over 85,000 users in 151 different industries are using our impact management platform—the B Impact Assessment—to enable companies and investors to manage their impact with as much rigor as they manage their profits. The assessment evaluates how  a company’s operations and business model impacts workers, community, environment, and customers.

    B Corp Certification has gained global credibility, becoming a north star for companies that want to showcase their impact. It doesn’t just prove where companies excel now, it commits them to consider stakeholder impact for the long term by building it into their legal structure. There are over 3,100 thriving B Corps in 71 countries across the globe, helping build an inclusive and regenerative economy that generates a shared and durable prosperity for all.

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    The private business sector creates wealth for a very few, while externalizing costs to many.

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    B Lab creates a blueprint for business in the 21st century.

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    Thanks to the work of Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy, a new legal form, the benefit corporation, makes it possible to balance shareholder value with social benefit.

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    More than 1,000 corporations have committed to the B Lab path.

    Ambition for Change

    B Lab is building and steering a global movement for economic systems change. Our strategies aim to upend the doctrine, incentives, and culture of shareholder primacy and replace it with policies, market behavior, and culture that focus business on meeting human needs, reducing inequality, and responsibly stewarding natural resources.

    Path to Scale

    For-Profit Social Entrepreneurship

    B Lab Company has identified a number of drivers of the changes it promotes in business values and practices, including increased resilience, customer and employee satisfaction, access to new sources of capital, and policy actions that may give preference to benefit corporations in different jurisdictions.

    Skoll Awardee
    Andrew Kassoy

    Co-Founder & CEO, B Lab

    Bart Houlahan

    Co-Founder, B Lab

    Friends for over 20 years since living together at Stanford, Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy founded B Lab in 2006 after years of searching for how to be of greatest service to social justice. From their prior business experiences and discussions with leaders of triple-bottom line companies, they came to the idea of using business as a force for good—to address social and environmental issues at scale by creating the framework and market infrastructure necessary to allow businesses to remain mission aligned as they grow and scale. Prior to B Lab, Jay and Bart were Co-Founder and President of AND1, respectively, a $250 million basketball footwear and apparel business. Andrew, an investor in AND1, spent his career as a private equity investor; which included his involvement as a Partner at MSD Real Estate Capital, a $1 billion real estate fund controlled by MSD Capital and the investment vehicle for the assets of Michael Dell and the Michael and Susan Dell Foundation. Together, Jay, Bart and Andrew bring their extensive personal experience in the private sector to leverage the impact of B Lab and the movement of people using business as a force for good.

    Impact & Accomplishments
    • As of 2019, benefit corporation legislation now exists in 37 U.S. regions, as well as the countries of Italy and Colombia, with over 8,000 companies now having elected this model.
    • In August 2019 the Business Roundtable announced that the purpose of business is no longer to uphold shareholder primacy, as its mission statement has declared for decades, but instead to prioritize and care for all stakeholders. In response, 33 B Corp CEOs took out a full page in the New York Times to publicly call for the business leaders of the Roundtable to put their words into action by adopting benefit corporation governance structures.
    Affiliated
    Andrew Kassoy
    Co-Founder & CEO, B Lab
    Bart Houlahan
    Co-Founder, B Lab
    James Perry
    Director, B Lab UK, B Lab
    Jay Coen Gilbert
    Co-Founder, B Lab
    Katie Kerr
    Communications Director, B Lab
    In the News
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